Server advertising trackers

Server-based (self-hosted) ad trackers are installed on the user's own servers. Unlike cloud-based trackers that run on third-party servers, server-based trackers offer greater flexibility, control over data and tracking settings. With server-based ad trackers, you can:

Track conversions. Trackers allow you to track user actions that lead to desired results - buying a product or filling out a form. This helps to determine the effectiveness of advertising campaigns and take measures to optimise them.
Manage budget. With the help of ad trackers you can control advertising costs and distribute the budget between different channels and campaigns. This allows you to optimise spend and achieve maximum return on your advertising investment.
Analyse data. Ad trackers provide access to various analytical data such as number of clicks, CTR (Click-Through Rate), ROI (Return on Investment) and many other metrics. This helps to analyse the results of advertising campaigns and make decisions to improve them.
Test and optimise. Advanced trackers allow you to conduct A/B testing and optimise ad campaigns based on the data obtained. Users can experiment with different ad options, target audiences and strategies to find the most effective solutions.

Server-based ad trackers will be useful for large organisations and professional arbitrageurs who require close control over data and ad settings, as well as for those who seek maximum privacy and security of the data obtained.